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True Story

Audiobook
Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story-one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies-from small start-ups to global conglomerates-organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.

Expand title description text
Publisher: HighBridge Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781622314591
  • File size: 190061 KB
  • Release date: May 14, 2014
  • Duration: 06:35:57

MP3 audiobook

  • ISBN: 9781622314591
  • File size: 190103 KB
  • Release date: May 14, 2014
  • Duration: 06:35:55
  • Number of parts: 8

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story-one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies-from small start-ups to global conglomerates-organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.

Expand title description text
  • Details

    Publisher:
    HighBridge
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781622314591
    File size: 190061 KB
    Release date: May 14, 2014
    Duration: 06:35:57

    MP3 audiobook
    ISBN: 9781622314591
    File size: 190103 KB
    Release date: May 14, 2014
    Duration: 06:35:55
    Number of parts: 8

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English