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The 22 Immutable Laws of Branding

Audiobook

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.


Expand title description text
Publisher: HarperAudio Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9780062351418
  • File size: 234446 KB
  • Release date: April 22, 2014
  • Duration: 08:08:25

MP3 audiobook

  • ISBN: 9780062351418
  • File size: 234479 KB
  • Release date: April 22, 2014
  • Duration: 08:08:22
  • Number of parts: 8

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.


Expand title description text
  • Details

    Publisher:
    HarperAudio
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9780062351418
    File size: 234446 KB
    Release date: April 22, 2014
    Duration: 08:08:25

    MP3 audiobook
    ISBN: 9780062351418
    File size: 234479 KB
    Release date: April 22, 2014
    Duration: 08:08:22
    Number of parts: 8

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English